NAD AND THE INFANT FORMULA WARS

摘要

When large companies contemplate a major false advertising battle with a competitor over a major advertising campaign, they — and we — generally think of a Lanham Act lawsuit. Yet, there are occasions when the courtroom is not the most appropriate or most efficient forum for the dispute, even though the outcome can be expected to have a significant long-term impact on each company's marketing strategy. We recently handled a series of such cases for our client, the Ross Products Division of Abbott Laboratories.