STRATEGIES FOR TRADEMARK OWNERS IN LIGHT OF THE NEW gTLDs

摘要

Trademark owners need a strategy both for registra tion of marks as domain names and quite possibly a sepa rate strategy for registration of a gTLD. Merely consider ing what marks to register at the second level (to the left of the dot) of gTLDs and ccTLDs is insufficient in light of the new gTLDs. However, what becomes quite clear is that the two strategies will most likely overlap.