This American entrepreneur and CEO pioneered the sale of credit cards through intense data mining and customized marketing. Now he's going after foreign markets. Almost every credit card company does what Capital One Financial Corp. does — they just don't seem to do it as well. The McLean, Virginia-based bank has all but transformed the art of market research, direct-mail campaigns and advertising into a science for identifying and attracting credit card customers.
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机译：这位美国企业家兼首席执行官通过密集的数据挖掘和定制营销开创了信用卡销售的先河。现在他要去国外市场。几乎每家信用卡公司都像Capital One Financial Corp.那样做-他们似乎并没有做得很好。这家位于弗吉尼亚州麦克莱恩的银行几乎将市场研究，直接邮寄广告系列和广告的技术转变为一种用于识别和吸引信用卡客户的科学。
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