Think Locally, Woo Globally

摘要

Over the course of 14 years at first Schroders and then Citigroup in London, Paolo Zaniboni climbed toward the top of the ladder as a securities analyst. The 38-year-old rose to become head of equity research for Central and Eastern Europe, the Middle East and Africa, and deputy head of overall European research at Citi. But in June 2007 he left that high-powered job for a piece of the action in one of the world's hottest markets, taking over as head of equity research at Troika Dialog in Moscow. "Emerging markets are the exciting and challenging part of the world," Zaniboni says. "There is also the misconception that global banks can ride out market problems because the outperforming businesses in their portfolios will support the underperforming ones, when in fact underperforming businesses can hold back investment or success in the outperforming segments. Picking the right firm geared to the right markets is a more rewarding strategy." Plenty of analysts at bulge-bracket firms share that view.