Europe's Best Investor Relations

摘要

With the global economy in a tailspin and investors fleeing stocks, Mara Di Giorgio, head of investor relations at Benetton Group, figured there was little point in holding road shows likely to attract relatively few attendees. Instead, she turned on the coffee pot. Di Giorgio decided it made more sense in the current economic environment to host an open house once a week at the fashion retailer's Milan showroom so that Italian investors-surprisingly, not a traditionally strong segment of the company's shareholder base-could stop by and take a closer look at Benetton. Out-of-town investors in Milan on business have also been taking advantage of the opportunity to drop in.