Lights, Camera, Activism

摘要

Pershing Square Capital Management, the $12.1 billion hedge fund firm run by activist investor Bill Ackman, has a new pressure tactic: film.The 13-minute documentary Former Herbalife Distributors Speak Out, which premiered on May 2 in New York, is now available for free online.The hedge fund industry's first-ever cinematic challenge to a corporation, it's the latest move in Pershing Square's battle against Los Angeles-based Herbalife, a multilevel marketing distributor of nutritional and diet supplements. In the flick, several former Herbalife distributors recount spending thousands of dollars on products and sales leads. Herbalife was dismissive of the short film.