TV cooking programmes are driving legions of fans back into the kitchen. Seven of the top ten most-seen shows of 2015 were episodes of Bake Off, with demands for specific ingredients and products featured, sparking a sales bonanza after each broadcast. Similarly, a slew of new dinner kits are inspiring home cooks to prepare more ambitious meals at a fraction of the effort. This trend is compelling retailers to rethink store layouts, how they group products together for consumer convenience and how swiftly they react to the scramble for the latest 'must have' ingredient or kitchen gadget.
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