Bag-in-Box® wines growing in popularity as Smurfit Kappa toasts 40 years

摘要

Smurfit Kappa, which celebrates 40 years of producing Bag-in-Box® packaging solutions, has experienced remarkable growth in Europe and particularly France where sales have tripled in the last 10 years. The rise in Bag-in-Box® wine sales reflects changes in consumer behaviour and social trends. The longer shelf life, ease of use and reduction in wastage has made it more attractive both to consumers and retailers. In addition to France, Smurfit Kappa Bag-in-Box® sales have also risen across the business, particularly in Argentina, Denmark, Norway, Russia, Sweden and the US.