Brands should increasingly target connected 'Super Leaders' to thrive in a digital information-saturated world

摘要

Brands need to focus their online engagement on a new generation of influencers if they are to thrive in a connected, information- saturated world, according to the Tetra Pak Index 2017. The company has identified a group of Super Leaders, the most influential subset of the wider online community. When engaged, these influencers can become brand advocates to spread messages, shape opinions and help build trust in products.