Profiling to your needs

摘要

Nutrition and health have become longrnterm drivers for innovation within thernfood and beverage industry, boosted byrnthe increasing consumers' awareness ofrndiet-related issues. Still, is claiming anyrnnutrition or health benefit the key to reachrnmarket success?rnThere's doubt that offering true benefits greatly contributes to achieve sales expectations. In other words, claims should be adapted to the needs of each targeted consumer group to be effective.rnWith the use of ingredients such as chicory inulin and pea protein, food developers can turn common food into healthier food and make many different claims on calorie, fat, and sugar reduction, protein enrichment, fibre enrichment, digestive health, enhanced calcium absorption or satiety.