PureCircle and British Sugar Group in joint venture

摘要

A Further acceleration in its strategic developments has been announced by PureCircle, producer and marketer of stevia products.rnIt has signed a Memorandum of Understanding with British Sugar Group Plc for the formation of The Natural Sweetness Co. (TNSC). TNSC will be a sales and marketing joint venture owned equally by both parties.rnTNSC will work on developing and marketing a range of products that combine the natural benefits of both sugar and stevia to meet the food and beverage industries' requirements for reduced calorie natural sweet applications.