Exercise recovery beverages: New opportunities for whey protein in the sports drink category

摘要

With today's hectic lifestyles, consumers, trying to maintain a physical fitness regime, place a high value on convenience. As this study indicates, there is already consumer interest in a whey protein-based muscle recovery product in a convenient bottle format. Once consumer awareness develops about the importance of whey protein to the recovery process and the significance of both the quantity and timing of the intake, then consumer demand for the ready-to-drink format is only set to increase.