Vitafoods Europe 2014: Shaping the future of the nutraceutical industry

摘要

The nutraceutical industry continues to flourish. The market for functional and fortified products is experiencing year-on-year growth according to Euromonitor, which also estimates that the health and wellness category alone grew by more than €36 million in 2013. This sustained growth is due to a number of factors. In mature markets such as Western Europe and the US, consumers are seeking more sophisticated products that target specific concerns, with trends such as active ageing, energy and sports nutrition, cognitive health and personalised nutrition continuing to perform well. Meanwhile in emerging markets such as Eastern Europe, South America and China, a growing middle class armed with higher disposable incomes and a greater understanding of diet and health is enabling manufacturers to broaden the appeal of their products.