Collagen proteins make tailored product concepts a reality

摘要

If we look at consumer attitudes towards nutrition, we see two major groups: those who care and those who don't. The latter have come across so many different approaches, inconsistent theories and hot trends from food experts that they've lost track and simply refuse to believe anything they read. They eat and drink what they want and don't "waste" their time thinking about nutritional requirements. At the same time, it's clear that making sophisticated nutritional choices is increasingly important for an ever-growing consumer group. The main drivers of this behavioral pattern are health, lifestyle and ethical concerns. For some, nutritional regimes are an extension of their own personality. As many products need to match these personal requirements and ways of living, the scope of individual food preferences is huge, ranging from people who believe in free-from or fat- and sugar-reduced options to those who look for fortified products and healthy supplements to prevent or even cure certain ailments.