The first product launch based on the Probi Ferrosorb probiotic platform A completely new way of preventing iron deficiency

摘要

The launch of Probi Järn~® marks the beginning of products based on the Probi FerroSorb~® platform. Probi Järn~® was launched in Sweden by Probi's partner Bringwell, market leader in probiotic supplements. Probi Järn~® was launched in February in Sweden and is the latest addition to Bringwell's probiotic product range. Bringwell has a 52% market share of the probiotic supplement market in Sweden and the existing range includes products based on Probi's platforms Probi Digestis~® (gastro health) and Probi Defendum~® (immune health). The launch of Probi Järn~® will expand the probiotic offer, reach new target groups and strengthen Bringwell's position in the market.