The rise of clean label solutions

摘要

The clean label trend continues to grow with consumers wanting more information about what they buy and consume. Besides that, most consumers nowadays ask for transparency from their manufacturers in the form of an ingredient list that consumers understand and with words they can pronounce. As a result, many consumers base their decision to buy a product based on a clear, clean, and short ingredients list. However, with the latter in mind, consumers still want a great tasting product! This challenges manufacturers to reformulate some of their original products, but they must do so without compromising on taste, colour, texture, and mouthfeel. Clean label means that a product only features natural and/or organic ingredients grown by non-GMO standards, is the least processed possible, comes from sustainable farming practices, has a low environmental impact, and a short, understandable ingredient list. Chemically processed foods, also called ultra-processed foods, tend to be high in sugar, artificial ingredients, refined carbohydrates, and trans fats. Because of this, they are a major contributor to obesity and illness around the world.