Consumers will pay for more sustainably produced ingredients despite COVID impact

摘要

The emulsifier specialist surveyed over 600 people in four countries.* It found that the COVID-19 pandemic has increased the importance they place on price, but has not detracted from their focus on environmental issues. Three quarters (75%) of respondents believed food companies have a lot of responsibility for protecting the environment, with 23% believing they have a little. More than nine in ten (92%) said it was important that the ingredients in the products they buy are produced sustainably, with 49% saying it was very important.