Turning top trends into food and deverage success

摘要

Trend spotting in the food and beverage industry has become a popular activity, with an ever-increasing number of experts step-ping forward to make predictions about how emerging consumer preferences will shape the future months. For manufacturers, trend-identification offers a useful signpost for future product development and marketing. But it is only one part of the story. Just as important is how to translate those trends into real-world food and beverage products that consumers will be eager to buy. Here, we explore and analyze five of the most compelling global trends of 2018 and highlight the potential for creating new products in sync with them. Trend #1 - The mindful consumer The most talked-about food and beverage trend of 2018 has undoubtedly been 'Mindful Choices', chosen by Innova Market Insights as the #1 global trend in its annual Top Ten Trends report.~1