Thrifty car rental tries to live up to its name—in part by finding ways to use business technology more effectively. It recently made some suggestions to the vendor of its content-management system that should find their way into new products later this year. Brad Rosenthal, director of Internet marketing and strategy at Thrifty, uses the Rhythmyx content-management system from Percussion Software Inc. mainly to handle content for Thrifty's Web site and to manage documents and other forms of content.
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