Business Technology Everyone's A Publisner-Should You Care?

摘要

Today, everybody's a publisher." In the past few weeks, I've heard that claim over and over. From the corporate side, I think what it broadly means is that as the U.S. economy and many parts of the global economy become driven more by customer experiences and impressions, rather than merely by the buying and selling of stuff, forward-looking companies are trying to facilitate or even host those conversations. How about from the other side—the consumer or individual—is everybody a publisher? The grade-school kids with blogs, the rash of wikis, the podcast phenomenon, the growing distrust of mainstream media, the ongoing move of video- and audio-streaming technology into the hands of tens of millions of people, the astonishing increase in the power and utility of mobile phones (in fact, is it still even accurate to call them "phones," since they also show movies, compose and transmit and process E-mail, take photos, and organize our lives?)—are these not all manifestations of Everybody's A Publisher?