'Name Your Price' Hits Home With Customers

摘要

When it comes to IT's place at a car insurance company, it's not just behind the curtain, keeping the quoting and billing apps and databases humming. At Progressive Insurance, IT is center stage, driving business at the point of the customer.rnProgressive began a national advertising campaign in June for Name Your Price, a Flash-based Web application,rndeveloped by the IT team in cooperation with several other business departments, that inverts the typical car insurance shopping process.