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The Impact of Perceived Price Fairness of Dynamic Pricing on Customer Satisfaction and Behavioral Intentions: The Moderating Role of Customer Loyalty

机译：动态定价的感知价格公平对顾客满意度和行为意图的影响：顾客忠诚度的调节作用

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作者
Dai, Bo;
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作者单位

Auburn University;

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授予单位 Auburn University;
学科
学位 Ph.D.
年度 2010
页码 156 p.
总页数 156
原文格式 PDF
正文语种 eng
中图分类
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The Impact of Perceived Price Fairness of Dynamic Pricing on Customer Satisfaction and Behavioral Intentions: The Moderating Role of Customer Loyalty

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