Emergency Room Waits Worth Advertising

摘要

Healthcare services provider HCA's East Florida division is so sure patients won't have to spend a long time waiting to see a doctor at its emergency rooms, it advertises average wait times on digital billboards around communities where its hospitals and surgery centers are located. The billboards evolved out of an effort to streamline the workflow in the East Florida division's emergency services department.The division developed software that extracts ER wait times and averages them over a rolling four-hour window. This gave staff a way to easily monitor workflow and wait times.