We Still Need To Make Social Collaboration Better

摘要

It's been almost two years since I wrote a column titled "Why Some People 'Dread' Collaboration," in which I cited a body of research that showed unsatisfactory user experiences with social networking and other Enterprise 2.0 technologies. The Corporate Executive Board's Shvetank Shah weighed in that part of the challenge in fostering collaboration is for organizations to acquire a better understanding of users' workflows and the outcomes they want to achieve and then "tease out" the appropriate technologies, rather than just thrust collaboration platforms upon them.