The Media Networks division of the Walt Disney Co. recently announced that it will be opening an emerging media and advertising research laboratory in Austin, Texas, where it will test the effectiveness of various types of advertising, including interactivity, split screens, brand integration, sponsorships, broadband video, and mobile devices. "In today's rapidly evolving media environment, we need to go beyond traditional forms of research to ensure an effective connection with our audience," according to George Bodenheimer, president of ESPN and ABC Sports and co-chair of Disney Media Networks. The 3,000-foot lab is expected to open by the end of this year, with the first results expected by early 2009.
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机译：迪士尼公司（Walt Disney Co.）的媒体网络部门最近宣布，它将在德克萨斯州奥斯汀开设一个新兴的媒体和广告研究实验室，以测试各种类型的广告的有效性，包括互动性，分屏，品牌整合，赞助，宽带视频和移动设备。 ESPN和ABC Sports总裁兼迪斯尼媒体网络联合主席George Bodenheimer表示：“在当今快速发展的媒体环境中，我们需要超越传统的研究形式，以确保与观众的有效联系。”这个3,000英尺的实验室预计在今年年底开业，并有望在2009年初取得首个成果。
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