The digital tools used by activists and social movements have generated a steady stream of scholarship over the last 10 years. David Karpf s Analytical Activism is a welcome addition to this body of work, not in the least because it is decidedly different. Most scholarly attention to digital advocacy and civil society explores the dynamics of voice - how new affordances and channels of communication impact the underlying logic of political expression and contestation. This book, on the other hand, addresses listening, the communicative flip side of voice that has demanded almost no research interest otherwise. Analytical Activism thus makes a tremendously important contribution, but it does not live up to the scope promised by its title, and ambiguity regarding the types of organizations under study complicates some of the book's key conclusions and conceptual distinctions. Maintaining a mental caveat about the project's more restricted scope, however, allows a highly compelling and entertaining read about some of the most novel and exciting consequences of digital information for contemporary advocacy.
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