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WHAT'S YOUR STORY?

机译:您的故事是什么?

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Many companies equate branding with the complicated and expensive process used by large companies to sell consumer products ranging from breakfast cereals to automobiles. But as many smaller manufacturers have been able to demonstrate, branding doesn't have to be complicated. "Branding is storytelling," says Dylan O'Brien, a creative director with Adrienne Weiss Corp., Chicago, a branding consultant. "It's a matter of putting together the words and images to create a perception by which customers can experience your business. It's about creating a story out of the big idea that's at the heart of every business-a message that emanates from what you do." And it involves putting all of the marketing and sales tools you have at hand to work in a coordinated way to tell your story.
机译:许多公司将品牌等同于大公司用于销售从早餐谷物到汽车的消费产品的复杂且昂贵的过程。但是,正如许多较小的制造商已经能够证明的那样,品牌不必太复杂。 “品牌是讲故事的,”品牌咨询顾问,芝加哥的Adrienne Weiss Corp.的创意总监Dylan O'Brien说。 “这是将文字和图像放在一起以建立客户可以体验您的业务的感知的问题。这是根据每个业务的核心大构想创建一个故事,这是您所做的工作所传达的信息。 ”它涉及使您手边的所有营销和销售工具以协调的方式讲述您的故事。

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