CASE STUDIES: MODERN DAY BUSINESS LORE

摘要

Had the printing press, television, and Internet never been invented, today's business executives would still be painting "case study legends" onto the walls of their high-rises to chronicle their corporate anthropological history. Prospective customers would travel far to decipher these mysterious drawings so as to learn the secrets of success bestowed upon the chosen manufacturers who had come before them. Such is the power of Case Studies in a world where getting management to release purchase orders today sometimes seems to take an Act of Congress... But the fact is―some manufacturers ARE making investments during this most recent recession to improve efficiencies and better position their companies competitively. On the next few pages you'll find case studies that have already become the corporate lore of some of their vendors and suppliers that helped them achieve their goals.