George david, chairman and ceo of Hartford, Conn.-based United I Technologies Corp. (UTC) and IW's 2002 CEO of the Year, chafes at long or complicated questions. He also deals in direct answers. "Clarity and brevity are important values around UTC in written and oral communication," David states. Perhaps that is just a part of his private personality. Or maybe it is a natural parallel to the brief commands of sailboat racing, a sport in which he excels. Nevertheless, there is much to be said about the disciplined management style of the highly competitive David, the CEO of $27.9 billion UTC since 1994 and its chairman since 1997. His operating principles range from ethics and education to social responsibility and shareholder value. And there's the remarkable breadth and depth of his business knowledge. "He's like a college professor, and you better have done your homework," quips one senior UTC executive.
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