You,Too, Can Be a Marketing Consultant

摘要

Many people mistakenly believe that a career as a highly paid marketing professional is beyond their reach, assuming that they could never be creative or brazen enough to craft (and charge for) a global marketing plan full of meaningless buzzwords, at least not without years of experience and a slightly warped sense of ethics. Fortunately, nothing could be further from the truth; here at the University of Pennsylvania and Youghigheny Marketing Entrepreneurship (UPAYME) program, we'll turn you into an obscenely compensated marketing consultant in just four weeks: Week 1: Reinvent. No matter how well-educated or competent you may be, you'll never make it as a big-time marketing guru without repackaging yourself into something so avant garde that insecure executives will assume you must be a genius.