How Strong is Your Brand Online?

摘要

As the Web channel widens in marketing scope, manufacturing companies have a growing opportunity to leverage their Web sites to generate more business, build customer loyalty, create brand awareness and gather market intelligence. Limited marketing budgets can be used much more effectively in this medium than in almost any other, says Komarketing Associates President Andy Komack, so long as you take the time to be strategic about your decisions-and follow through on them.