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首页> 外文期刊>Industrial marketing management >Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments
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Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments

机译:进入未开发的领域:彻底的创新以及网络,客户和技术动荡的环境的作用

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摘要

Networking can be a useful tool for facilitating information exchange. In this paper we argue that networking increases a firm's radical innovativeness, and that this link is moderated by technological turbulence and a firm's responsiveness towards customer needs. A sample of 283 manufacturing SMEs reveals that (1) networking has a positive effect on radical innovativeness and (2) networking, customer responsiveness, and technological turbulence have a positive, three-way interactive effect on radical innovativeness. Specifically, radical innovativeness is highest when networking, customer responsiveness, and technological turbulence are concurrently high.
机译:网络可以是促进信息交换的有用工具。在本文中,我们认为网络可以增强公司的根本创新能力,并且这种联系可以通过技术动荡和公司对客户需求的响应来缓和。 283家制造业中小型企业的样本显示,(1)网络对根本创新具有积极影响;(2)网络,客户响应能力和技术动荡对根本创新具有积极的三向互动作用。具体来说,当网络,客户响应能力和技术动荡同时高涨时,根本创新性最高。

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