Letter from the Editor

摘要

Since 19941 have served as the sole editor of Industrial Marketing Management. Over the course of these 21 years I have written numerous letters describing issues of the journal and giving my opinion of many aspects of industrial marketing. This is the last letter from the editor that I will be writing on my own. Beginning in January, 2015, Adam Lindgreen will join me as co-editor-in-chief as we begin a two year transition to my handing over the reins to a new editorial team. Given the growth of this journal, the task of managing it has become essentially a full-time job and two editors will be better than one. When the transition is complete, a new co-editor will join Adam to keep the journal moving forward. As I look back on the past two decades, I am pleasantly surprised to see the growth of industrial (or business-to-business) marketing, but disappointed to see that academic interest in B2B in the United States has lagged that in the rest of the world; Industrial Marketing Management enjoys a higher reputation in other parts of the globe than in the USA But that's okay because one cannot judge any aspect of business (or the academic reporting of business) from any one country or regional perspective. Just as B2B marketing is a global endeavor, I have sought to make IMM a global journal. Given the home countries of our authors and the global distribution of 400 reviewers, I think I have succeeded in doing so.