Sales effort deployment in decentralized dual-channel distribution

Liu Chengli; Lee C. K. M.; Choy K. L.

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Sales effort deployment in decentralized dual-channel distribution

机译：分散双渠道分销中的销售工作部署

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摘要

Purpose - The purpose of this paper is to determine the optimal sale effort deployment under dual-channel distribution which combines a traditional brick and mortar retail channel from the partner retailer and an online direct channel from the manufacturer.

机译：目的-本文的目的是确定双渠道分销下的最佳销售工作部署，该分销结合了合作伙伴零售商的传统实体零售渠道和制造商的在线直接渠道。

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来源
《Industrial management & data systems 》 |2016年第4期| 821-837| 共17页
作者
Liu Chengli; Lee C. K. M.; Choy K. L.;
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作者单位

Hong Kong Polytech Univ, Dept Ind & Syst Engn, Hong Kong, Hong Kong, Peoples R China;

Hong Kong Polytech Univ, Dept Ind & Syst Engn, Hong Kong, Hong Kong, Peoples R China;

Hong Kong Polytech Univ, Dept Ind & Syst Engn, Hong Kong, Hong Kong, Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Game theory; Channel preference; Customer's valuation; Dual-channel distribution; Sales effort;

机译：博弈论;渠道偏好;客户评价;双渠道分布;销售努力;

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7. Sales effort deployment in decentralized dual-channel distribution [O] . Liu C, Lee CKM, Choy KL 2016

机译：分散双渠道分销中的销售工作部署

Sales effort deployment in decentralized dual-channel distribution

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