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Consumer acceptance of mobile payment across time Antecedents and moderating role of diffusion stages

机译:消费者跨时间接受移动支付的前提和扩散阶段的调节作用

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Purpose - Although perceived risk and usefulness have been identified as two major factors that influence consumer acceptance of an innovative mobile payment (m-payment), relatively few researchers have explored the impact of affective factors on perceived risk and usefulness, and the relationship between perceived risk and usefulness. Also, it is unclear whether there is a difference in the acceptance intention among users across different diffusion stages of this innovation. The purpose of this paper is to investigate the role of positive emotion in consumer acceptance of WeChat payment across time.
机译:目的-尽管已将感知风险和有用性确定为影响消费者接受创新移动支付(m-pay)的两个主要因素,但很少有研究者探索情感因素对感知风险和有用性以及感知之间的关系的影响风险和有用性。同样,还不清楚在这项创新的不同传播阶段,用户之间的接受意愿是否存在差异。本文的目的是研究积极情绪在一段时间内在消费者对微信支付的接受度中的作用。

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