Usefulness, funniness, and coolness votes of viewers An analysis of social shoppers' online reviews

摘要

Purpose - The purpose of this paper is to investigate the relationships between five characteristics of social shoppers' online reviews (the number of all reviews made by a reviewer, the number of friends of a reviewer, the review score, the number of review words, and images/photos) and the usefulness, funniness, and coolness to viewers for the restaurant businesses and the health and wellness businesses.