Can sales be taught, or are good salespeople born? It depends on your view of professional selling. There are some people that are naturals—phenoms. There is another group of successful salespeople— fundamentalists. These salespeople work daily at the fundamentals of selling: call preparation, presentation skills, time and territory management, and people skills. Phenoms exist in every profession, but the majority of people who reach high levels of success work very hard at it.
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