TOOLS OF THE TRADE

摘要

There is no shortage of marketing products out there that promise to turn your salespeople into number-increasing geniuses. We had no less than five solutions companies -approach us about being featured in these pages. And while one could drill a distributor or sales manager for hours on end about what one marketing piece they never leave for a meeting without, the answer is always the same. All the marketing tools are helpful, and make an impression on customers, but in the end, it's the salespeople and the products themselves that make the sale. Still, marketing has a definite place in the sales process.