ID: Hybris has recently commissioned some studies around specific vertical groups in distribution to determine how functional their ecommerce is. Why did hybris embark on this project and what are some of the initial findings? RC: One of the reasons is that we're putting a fairly significant emphasis on B2B. The market for B2B ecommerce is actually larger than the one that everyone gets so excited about - the B2C side of the business. Everybody understands all the things around mobile and social when a consumer buys things, but the commerce opportunity is even bigger in B2B. But at the same time, a lot of people have kept traditional methods of how they work with their customers in the B2B space.
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