Can stories change a culture?

Craig Wortmann

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Can stories change a culture?

机译：故事可以改变文化吗？

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Purpose - The paper seeks to identify why we need to get past the bits and bullets - e-mails, text messaging and PowerPoint presentations - and tell the full story. Story is the most powerful way to change a culture. By identifying with beliefs and behaviors, stories are shown as the lynchpin for social, economic, organizational, and individual change. Design/methodology/approach - This paper shows how cultural change is driven by stories and provides a process through which leaders can work to drive change within their own organizations using the Story Tools: WinBook, StoryMatrix and Story Coach, eScenes and Scenarios. Together the tools provide the framework for leaders to be more effective and consistent leaders. Findings - Stories are the most successful way to change a culture. By "adding back" context, stories carry success and failure messages, they allow us to reflect and learn by drawing us in, and finally stories influence us to create the right kinds of behavior. Practical implications - This paper offers practical tools for leaders to capture and tell stories that enhance their leadership skills, as well as offering insights into changing a company's culture. Originality/value - The originality of this approach to story lies in the story tools - StoryMatrix, Story Coach, WinBook, eScenes and Scenarios developed by the author and his company WisdomTools. The authors's book, What's Your Story? Using Stories to Ignite Performance and Be More Successful, provides the reader with more in-depth background on the original Story Tools.

机译：目的-本文旨在找出为什么我们需要克服一些零碎的东西-电子邮件，文本消息和PowerPoint演示文稿-并讲全文。故事是改变文化的最有力手段。通过认同信念和行为，故事被视为社会，经济，组织和个人变革的关键。设计/方法/方法-本文说明了故事是如何推动文化变革的，并提供了一个过程，领导者可以使用故事工具：WinBook，StoryMatrix和Story Coach，eScenes和Scenarios在自己的组织中推动变化。这些工具共同为领导者提供了成为更有效和一致的领导者的框架。调查结果-故事是改变文化的最成功方法。通过“添加”上下文，故事会传递成功和失败的信息，它们使我们能够通过吸引我们来反思和学习，最终故事会影响我们创造正确的行为。实际意义-本文为领导者提供了实用工具，以帮助他们捕捉和讲故事以增强他们的领导才能，并提供洞察力，以改变公司的文化。独创性/价值-这种故事方式的独创性在于故事工具-作者及其公司WisdomTools开发的StoryMatrix，Story Coach，WinBook，eScenes和Scenarios。作者的书，《你的故事是什么？使用故事激发表现并获得更大的成功，可以为读者提供有关原始故事工具的更深入的背景知识。

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来源
《Industrial and Commercial Training 》 |2008年第3期| p.134-141| 共8页
作者
Craig Wortmann;
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作者单位

WisdomTools, Inc., Bloomington, Indiana, USA;

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原文格式 PDF
正文语种 eng
中图分类教育 ;
关键词
storytelling; organizational culture; organizational change; transformational leadership; coaching;

机译：讲故事;组织文化;组织变革;变革型领导;辅导;

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2. On Changing Organizational Cultures by Injecting New Ideologies: The Power of Stories [J] . William A. Wines, J. B. Hamilton Ⅲ Journal of Business Ethics . 2009 ,第3期

机译：通过注入新的意识形态来改变组织文化：故事的力量
3. Changes in sensitivity to radiation and to bleomycin occurring during the life history of monolayer cultures of a mouse tumour cell line [J] . P R Twentyman, N M Bleehen British Journal of Cancer . 1975 ,第1期

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4. Contact Energy-Process Safety ‘Our Story’. How leadership and staff engagement ensured that “Safe to Run” was a fundamental culture change supported by system and process changes [C] . Brendan Bleasdale Global Congress on Process Safety;American Institute of Chemical Engineers Meeting . 2018

机译：联系能源过程安全“我们的故事”。领导力和工作人员订婚如何确保“安全运行”是系统和流程变化支持的基本文化变革
5. Gathering around the organizational campfire: Storytelling as a way of maintaining and changing for -profit organizational cultures. [D] . Stovall, Steven Austin. 2007

机译：围绕组织篝火聚会：讲故事是维持和改变营利性组织文化的一种方式。
6. Changes in sensitivity to radiation and to blemycin occurring during the life history of monolayer cultures of a mouse tumour cell line. [O] . P. R. Twentyman, N. M. Bleehen 1975

机译：在小鼠肿瘤细胞系单层培养的生命史中发生了对辐射和博来霉素敏感性的变化。
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Can stories change a culture?

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