I recently got into a discussion with a reader about the most important developments in logistics during the past decade. "Mainstreaming of the term 'logistics' by UPS ranks right up there," he said. "Civilians" just don't understand what you do, the complexity of the challenges you face, or the intelligence, dedication, and hard work you put into the seamless-and almost magical, instantaneous-appearance of whatever product they want when they want it. But that is changing. Remember the scene in The Wizard of Oz when Toto reveals the truth behind the magic and the Wizard commands, "Pay no attention to the man behind the curtain!"? UPS, with its ubiquitous "We Love Logistics" commercials, has pulled back the curtain and introduced the consuming public to the importance of logistics in their lives and the economy.
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机译：我最近与读者讨论了过去十年中物流领域最重要的发展。他说：“ UPS将'物流'一词纳入主流。” “平民”只是不了解您的工作，所面临挑战的复杂性，或者您在想要的产品无缝，几乎神奇，瞬间出现时所需要的智慧，奉献精神和辛勤工作它。但这正在改变。还记得《绿野仙踪》中的场景，那是当托托（Toto）揭示魔术背后的真相和巫师命令时：“不要注意窗帘后面的那个人！”？ UPS随处可见“ We Love Logistics”广告，它拉开了帷幕，向消费大众介绍了物流在他们的生活和经济中的重要性。
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