COOL MOVES: EXPANDING INTO REFRIGERATED

摘要

When the recession hit a broad spectrum of industries serviced by the truckload sector, and shipment volumes decreased, carriers began to examine new business models and transportation technologies to diversify services and explore new markets. In recent years, some large truckload players established - and have grown - new refrigerated service offerings. "Technology improvements have greatly affected the refrigerated transportation market," notes Richard Stocking, president and COO of Swift Transportation. "These technological advances are improving the quality of perishable products at the time the consumer purchases them."