There's a common refrain that printing and finishing specialists use when they describe a postpress process that takes a pedestrian piece of output and transforms it into a masterpiece befitting your local art museum: It just jumps out at you. Regardless of how one classifies the reaction that's produced - the wow factor, pizzazz, bling - the results achieved from using foiling, spot coating or digital enhancement presses all say the same thing. Money in the bank. And last we checked, that's not a terrible thing.
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