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Modules shape the market

机译:模块塑造市场

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RFICs are becoming a hotly contested battleground as the manufacturing sector gears up for the end of the telecom recession. This article reports how the contenders are using technology to gain marketshare, as handset products with increased sophistication vie for our disposable income. Through acquisition and organic growth RFIC companies have changed out of all recognition in just a few years.They have their own good reasons for these moves. Certainly, with technology assuming even greater significance and the narrower margins the business is not for those with weak resolve. A number of companies have reported higher volumes of devices shipped but with little or no actual revenue increase. For them the tighter ASPs and exchange rates have eroded margins still further.
机译:随着制造业为电信衰退的结束做准备,RFIC正在成为竞争激烈的战场。本文报道了竞争者如何利用技术来获得市场份额,因为复杂程度不断提高的手机产品都在争夺我们的可支配收入。通过收购和有机增长,RFIC公司在短短几年内已变得面目全非,他们有自己的充分理由来采取这些举措。当然,随着技术的重要性越来越大,利润率越来越窄,业务不适合那些决心薄弱的人。许多公司报告设备出货量增加,但实际收入增长很少或没有。对他们而言,更严格的平均售价和汇率进一步侵蚀了利润率。

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