Keeping the Genie of Licensing Out of the Bottle: Managing Inter-Dependence in Licensing Transactions

摘要

Our globalized flat world tends to intensify the exchanges and interactions between the market players. It mirrors the movement of open innovation which is characterized by the increased use of third-party knowledge for the purpose of enriching a company's internal innovation (inbound open innovation), and by the continuing search of new markets and channels of distribution for the company's own innovation (outbound open innovation).