Don't use interactive technology to do what can be more gracefully done elsewhere. Use the elaborate functions of multimedia only to do what cannot otherwise be done. Don't, for example, have users read large chunks of material on the computer, when they can digest this material much more efficiently and pleasantly in a book. Mix traditional presentations with the kind of questioning and investigative formats provided by interactivity. Like TV, this medium is designed for a short attention span. Try to find the most economical and dramatic way of presenting an idea or fact. This technology invites us to embrace the process, to enjoy the journey as much as the goal. Because it asks users to interject their own choices and opinions, it can challenge authority and help deconstruct received, standard forms of knowledge. So, play with new formats and unusual combinations of elements. The more daring your imagination, the more exciting and stimulating.
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