41st Congress In Istanbul: Building Business, Partnerships

摘要

Hoteliers worldwide are starting to reconsider strategic partnerships to increase profits, regain control of inventory, maintain price integrity, and build consumer confidence and fidelity. This means establishing new partners, turning back to tried-and-true friends or rupturing ties completely, as was the case when Intercontinental Hotels Group made a recent and very public break with a well-known online distributor stating they are "committed to only working with distributors and their affiliates that do not engage in confusing and potentially unclear marketing practices." Maximizing business is a matter of building trust, but with whom and how? These are among the issues that will be confronted at the IH&RA Congress, "Building Business-Building Partnerships," to be held November 19-22 in Istanbul.