Leveraging the success of the La Prairie spas at the Ritz-Carlton New York, Central Park and the Beverly Hills Hotel, Chevy Chase, Maryland-based Ritz-Carlton Hotels & Resorts saw an opportunity to pump up the marketing power of the Ritz-Carlton Grand Cayman with a spa unique enough to broaden customer reach and capture. As the only La Prairie spa in the Caribbean and just the third in all of North America, the 20,000 sq. ft. (1,858 sq. m) spa could expect to capitalize on the brand loyalty of both Ritz-Carlton and the Swiss-based skin giant. But the two companies wanted to push to a new point of differentiation. "We wanted a spa that would be an attraction," says Terry Prager, spa director for Silver Rain, a La Prairie Spa, at the Ritz-Carlton Grand Cayman.
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