Everything Old Is New Again

摘要

When Kemmons Wilson was franchising Holiday Inns back in the 1960s, he sold franchisees and guests alike on amenities including free ice, dog kennels, all-tile baths and telephones in every room with 24-hour service. Today, IHG (Intercontinental Hotels Group) CEO Andy Cosslett is betting on a new logo, a redesigned welcome experience, a refreshed guestroom and a new service promise to continue selling the brand to franchisees and hotel guests.