Franchising Around The World

摘要

In last year's special report on franchising, we wrote that the international landscape provided a fertile opportunity for strong brands between conversion product and the potential for new-build unit growth. A year later, the story is similar, but progress has been made. Take McLean, Virginia-based Hilton Hotels Corp., for example, which has spent significant time and effort-including developer and consumer focus groups-on taking its U.S. brands abroad. The 88-room Hampton by Hilton Corby/Kettering, the brand's first European property, is now open in the UK. In fact, owner/operator Hotel Solutions London Ltd. has committed to 20 new Hampton by Hiltons in Europe over the next several years.